Cingular is known for its slogan, “raising the bar” when it comes to cellular service. The slogan is actually another creative tagline. Raising the bar, means to raise the network bar and also the competition bar.
It is exactly what we want when we think of a good advertisement. It would have been good even if the word “calls” wasn’t on the ground, but the fact that they went the extra mile and added this small touch has us applauding.