As children, we would make up our imaginary worlds in our heads – one where anything was possible. We would turn those worlds into reality, thanks to Lego. The creative team at Lego understood this when they went about designing this billboard.
Other than the fact that they did an excellent job perfecting a replica of this street, this ad brings us back to our childhood and makes us want to go back to our parents’ house to spend hours building our own Lego worlds.
P.S. We are still wondering where is this bus-stop ad located in Singapore.