Advertising the police is a challenging move to make. As usually what we see in Singapore are usually about what the police are doing daily and showing how you can help. However, this Korean police ad really is creative.
This Korean billboard shows that the police are there to protect and reassure, “holding up” the swing as the policeman looks down at it. We don’t even need to know what is written to completley understand the message. This positive and heartwarming message is inspirational and we understand what they are trying to tell.